What Kiln bills
$20.71 – $24.63
One produced email
Written in your voice from your catalog, every claim traced to a fact, rendered to tables that survive Outlook, yours to edit and re-edit, then exported.
Pricing Billed per finished email · never per send
You're buying finished campaigns, not sends.
Kiln charges for each email it writes, claim-checks and hands you in an editor. Sending happens in your Klaviyo account, on your Klaviyo bill, and we never touch it. Revisions, chat turns and block rewrites are never billed.
What your ESP bills
Fractions of a cent
One delivery to one inbox
The same email, sent 40,000 times, is 40,000 of those. That bill is Klaviyo’s, priced by contact count, and it doesn’t change because you used Kiln.
One Kiln email costs about as much as an hour of a marketer's time. Compare it to writing the email, not to sending it.
(01)
Plans · paid monthly
Four plans. Every one is the whole product.
The claim ledger, the editor with chat, unlimited revisions and Klaviyo export come with every plan. Plans differ only in how much you make, and how many brands you make it for.
One store
Starter
A founder shipping the campaigns they never get to.
$197/ month
- Emails a month
- 8
- Per email
- $24.63
Entry price per email
- One store
- Every feature, nothing held back
Most brands start here
Growth
A weekly send plus a launch, with room to try things.
$297/ month
- Emails a month
- 13
- Per email
- $22.85
7% less per email
- Up to five stores
- Every feature, nothing held back
Up to 5 stores
Scale
A fuller calendar for a team that wants room to test and learn.
$397/ month
- Emails a month
- 18
- Per email
- $22.06
10% less per email
- Up to five stores
- Every feature, nothing held back
Up to 5 stores
Studio
A steady publishing rhythm across the brands you run every day.
$497/ month
- Emails a month
- 24
- Per email
- $20.71
16% less per email
- Up to five stores
- Every feature, nothing held back
Agency · 120 emails pooled across 10 brands
One allowance for the whole roster, because clients are never evenly busy.
(02)
Per email · and at the cap
The more you make, the less each one costs.
Same product on every plan. Each step up lowers the price of every email in the month, not just the extra ones.
$24.63
$22.85
$22.06
$20.71
StarterGrowthScaleStudio
At the cap, nothing breaks and nothing auto-charges.
- 01Everything you’ve already generated stays fully editable and exportable. The cap limits new emails, never access to old ones.
- 02Revisions, chat turns, block rewrites and test sends are unbilled. You cannot hit the cap by editing.
- 03No overage charges, ever. If you need one extra campaign this month, just ask. We’d rather add it than surprise you on the invoice.
- 04A generation that fails, including one the claim ledger refuses, doesn’t count. Fixing flagged claims in the editor is free.
(03)
Side by side
Everything, side by side.
| Plan | Starter | Growth | Scale | Studio |
|---|---|---|---|---|
| Price a month | $197 | $297 | $397 | $497 |
| Emails a month | 8 | 13 | 18 | 24 |
| Per produced email | $24.63 | $22.85 | $22.06 | $20.71 |
| Stores | 1 | 5 | 5 | 5 |
| Klaviyo push and HTML export | ✦ | ✦ | ✦ | ✦ |
| Claim ledger on every email | ✦ | ✦ | ✦ | ✦ |
| Editor with chat, unlimited revisions | ✦ | ✦ | ✦ | ✦ |
| Versioned brand kit | ✦ | ✦ | ✦ | ✦ |
Sending is not on this table because it is not ours to sell. Klaviyo bills your sends separately, by contact count, exactly as it does today.
(04)
Questions we get asked
The first one is the one that matters.
If the answer isn't here, ask us directly and a person replies.
Generated. One email in your allowance is one finished, claim-checked, editable email, a thing you’d otherwise brief, write and QA. You can send it to eight subscribers or eighty thousand and your Kiln bill is identical, because we don’t send it. Sending stays on your Klaviyo bill, priced by contacts, exactly as it is now. If you’ve been comparing against a fraction-of-a-cent per-send number, that’s a different unit, closer to postage than to writing.
First email free · nothing sent for you