Welcome sequences
A welcome sequence that sounds like the store people just found.
The welcome sequence is the highest-performing email most stores send and the one most likely to still be a default template from 2021. Kiln writes one from your actual storefront.
No signup to see your brand read.
First impressions inherit your storefront, not a template
Someone subscribes because they liked something about your site. If the first email they get looks like a generic newsletter, that recognition is gone. Kiln builds the sequence out of your palette, your typefaces and your button shapes, so the email and the site read as the same brand.
What a welcome sequence has to do
Introduce who you are, prove why the product is worth the price, and remove the reason someone is hesitating. Kiln plans against those jobs rather than filling a template, and pulls the supporting detail — materials, sizing, guarantees, shipping — out of your catalog and the facts you supply.
Facts a crawler cannot find are the ones worth saying, so you can add them yourself: free returns, a workshop in Leeds, a founder who used to be a physiotherapist. Once supplied, those become citable and the copy can use them.
It reads the emails you already send
Connect Klaviyo and Kiln reads your existing campaigns, taking voice rules from how you actually write — sentence length, how hard you push, the words you never use. New emails inherit that rather than defaulting to generic brand-voice mush.
Questions
- How is this different from a template?
- A template gives you a layout and leaves the writing to you. Kiln writes the copy from your catalog and builds the layout from your storefront's own design.
- Can I add facts about my brand it can't crawl?
- Yes, and they become citable — the copy can then use them, and each one shows its source like any catalog fact.
- Does it set up the automation in Klaviyo?
- It pushes the emails as templates. You place them in the flow, which keeps the trigger logic and timing yours.