Win-back emails
Win-back emails that give someone a reason, not a discount reflex.
Most win-back email is a percentage off and a subject line with the word “miss” in it. Kiln writes from what has actually changed in your catalog since that customer last looked.
No signup to see your brand read.
New things are a better reason than a discount
A lapsed customer did not stop buying because the price was slightly too high. They stopped paying attention. Kiln reads your current catalog and builds the campaign around what is genuinely new or back in stock, which is a reason to look rather than a reason to wait for the next sale.
If you do want to discount, the numbers come from real catalog pricing. Kiln will not invent a percentage: a stated discount has to match what your catalog says the before and after prices are.
It will not fake urgency
Scarcity claims are the easiest thing for a language model to invent and the fastest way to lose a list's trust. Kiln's claim ledger rejects any statement about stock, timing or demand that nothing in your data supports. Urgency has to be real to survive generation.
Priced so re-engaging a big list costs nothing extra
Win-back campaigns go to your least valuable segment, which makes them the hardest to justify when your email platform charges by subscriber. Kiln charges for generating the campaign, not for who receives it, so the size of the lapsed segment does not change the cost.
Questions
- Does Kiln decide who counts as lapsed?
- No. Segmentation stays in your email platform, where the engagement data lives. Kiln writes the campaign.
- Can it include a discount code?
- Yes, but a stated discount has to match your catalog pricing. Kiln will not invent a percentage that your data does not support.
- How many emails does a win-back campaign have?
- Usually three or four. You pick anywhere from two to twelve before generating.