Kilnfor gymshark.com

Gymshark · launch

4 emails we wrote for you. Every sentence has a receipt.

We read gymshark.com and 250 products, then wrote a campaign in the voice we found. Open any claim to see the catalog fact behind it, then change what you disagree with.

No signup to look. Kiln never sends marketing email.

Inbox · 4 drafts
GY
Gymshark1

The secret to a rest day that actually feels restful

Meet the Cosy Luxe hoodie, sweatshirt, and joggers—plush, warm, and made for rest days.

GY
Gymshark2

The layer you’ll never want to take off

Soft fleece inside, smooth outside, and roomy pockets—built for rest days and every day.

GY
Gymshark3

The collection built to make history

Meet the GSLC collection: Ringer tee, raglan long sleeve, emblem shorts.

GY
Gymshark4

Your training rotation, sorted

Train pants, 4" shorts, and a cotton-blend long sleeve built for everyday sessions.

Email 1, and the receipt behind every claim it makes

Rendered exactly as it will arrive.

This email has no catalog claims to show.
Emails
4
Products read
250
Claims cited
0
Uncited
0

Your brand kit, as we read it

Colours and type taken from public pages. Inferred values are labelled.

primary

#007DB5

our guess

bg

#FFFFFF

declared

text

#000000

declared

Typeface

Roboto

Positioning

Not detected from public pages

Things we are not sure about

  • primary was inferred from page styling, not declared by the site. Treat as a starting point.
  • No voice rules could be read from the public site, so tone is generic.

Rules we took from your own emails

Each rule is a lever in the editor. Change one and the campaign can rewrite around it.

No voice rules could be read. The editor starts with a general brand voice.

The rest of the campaign

Email 2

The layer you’ll never want to take off

Soft fleece inside, smooth outside, and roomy pockets—built for rest days and every day.

0 cited claims · Gymshark

Email 3

The collection built to make history

Meet the GSLC collection: Ringer tee, raglan long sleeve, emblem shorts.

0 cited claims · Gymshark

Email 4

Your training rotation, sorted

Train pants, 4" shorts, and a cotton-blend long sleeve built for everyday sessions.

0 cited claims · Gymshark

You could approve this quickly. We’d rather you changed something.

Fix the line that is not how you would say it, change the product, and watch the receipts update. Nothing is sent without you.

Open these in the editor